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Where Sales & Marketing Meet! The SMARKETING SHOW features Award Winning B2B Sales Performance Coach Rick Lambert of selltowin.com and former TV NEWS Anchor Cheryl Weedmark, now Director of Marketing & Customer Experience IN2communications.com. Join Rick and Cheryl for new topics every Thursday!
Episodes
Tuesday Sep 14, 2021
Episode 80 - Why Innovation & Business Strategy Need To Be Aligned
Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
You’re innovative with a great business idea but how should you commercialize it? Today’s guest and founder of First Rock Consulting, Mitchell Filby explains where, how and why you need to focus your next innovative idea on early adopters and not necessarily the mass market to maximize success. Join Rick and Cheryl for this episode of the SMARKETING SHOW filled with insights from Mitchell’s global experience consulting many of the worlds most recognized technology companies.
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