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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Nov 22, 2024
Friday Nov 22, 2024
Join industry AI experts as they dive deep into the world of thought leadership, especially in the AI and tech space. Learn why 54% of B2B decision makers spend significant time with thought leadership content, and discover the critical differences between authentic expertise and AI-generated content. Key insights: · Building authentic thought leadership vs AI-generated content · Internal vs external thought leadership strategies · Measuring engagement and impact · The role of expertise in content creation Featuring Sales Coach Rick Lambert, Lawyer Christina Catenacci, Dr Tommy Cooke and host Melissa Theriault discussing the evolution of thought leadership in today's digital landscape.
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