THE SMARKETING SHOW

Turning the Tables on Andy Slawetsky - The Smarketing Show

In this episode of the Smarketing Show, we flip the script on our usual host and put him in the hot seat, Andy Slawetsky, President of Industry Analysts, Inc., known for asking the tough questions, Andy now finds himself answering them. We dive into his journey through the imaging channel, his unique perspective on industry evolution, and what continues to drive his passion for storytelling and connection. Plus, Andy shares one key piece of advice for vendors and resellers looking to stand out in 2025. You won’t want to miss this candid, behind-the-scenes conversation with one of the most well-connected voices in the industry.

Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry: https://in2communications.com/the-smarketing-show

Connect with Rick Lambert on LinkedIn:

https://www.linkedin.com/in/rick-lambert/

Connect with Aaron Dyck on LinkedIn:
https://www.linkedin.com/in/aarondyckmarketingstrategist/

 

Taking the Lead with Patricia Ames: What Separates Top MSPs from the Pack - The Smarketing Show

In this episode of the Smarketing Show, we are thrilled to be joined by someone who always has her ear to the ground in this industry—Patricia Ames, President & Analyst of BPO Media. We will break down what separates the top-performing MSPs from the rest of the pack. We’ll cover the current industry trends, the key traits that Patricia is seeing in winning MSPs, and wrap up with one powerful suggestion for growth in 2025.

AI Masterclass Series Episode 4 - Why Thought Leadership? - The Smarketing Show

Join industry AI experts as they dive deep into the world of thought leadership, especially in the AI and tech space. Learn why 54% of B2B decision makers spend significant time with thought leadership content, and discover the critical differences between authentic expertise and AI-generated content. Key insights: · Building authentic thought leadership vs AI-generated content · Internal vs external thought leadership strategies · Measuring engagement and impact · The role of expertise in content creation Featuring Sales Coach Rick Lambert, Lawyer Christina Catenacci, Dr Tommy Cooke and host Melissa Theriault discussing the evolution of thought leadership in today's digital landscape.

AI Masterclass Series Episode 3 - The AI Policy Brief - The Smarketing Show

What is an AI policy? How can an AI policy help my organization?

What are the pitfalls of using a template instead of a customized AI policy?

Get the answers to these questions and more in episode 3 of the AI Masterclass Series, where Tommy Cooke and Christina Catenacci present VoyAIge Strategy’s step-by-step approach to crafting a tailor-made AI policy.

Rick Lambert - https://www.linkedin.com/in/rick-lambert/

Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/

In2communications - https://in2communications.com/

 

AI Masterclass Series Episode 2 - Workplace Risks & Rewards - The Smarketing Show

Tommy Cooke and Christina Catenacci of VoyAIge Strategy are back in this second episode of the AI Masterclass Series with their insights on how AI is changing the workplace. With so many businesses using AI or planning on using it, this episode covers ideas and examples to get the most out of your investment in AI technologies. And you'll be in a better position to use AI while avoiding common mistakes and legal issues.

AI Masterclass Series Episode 1 - Beyond the Buzzwords - The Smarketing Show

In this first episode of the AI Masterclass Series, Tommy Cooke, BA, MA, PhD and Christina Catenacci, BA, LLB, LLM, PhD of VoyAIge Strategy answer some of the most common questions about AI. Covering everything from the history of AI, how business are leveraging it, and how it will shape the future. Rick Lambert - https://www.linkedin.com/in/rick-lambert/ Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/ In2communications - https://in2communications.com/ ▶️: Watch or Listen to all Episodes: https://in2communications.com/the-smarketing-show/ 🎙️: Download Our Podcast: https://in2.podbean.com/ A podcast hosted by Rick and Melissa where we discuss best practices in marketing and sales from the top performers in many of the world's most recognized organizations. Please like, comment, and share the video. To watch more episodes and more subscribe here: https://www.youtube.com/c/In2communications?sub_confirmation=1 🔔 Turn on notifications to get updated for new uploads. 00:00 Upcoming Episodes 02:03 Tommy Cooke Introduction 05:34 Christina Catenacci Introduction 07:19 VoyAIge Strategy Introduction 09:37 What is AI? 11:56 History of AI 20:39 Current Challenges 32:23 Using AI in Business 45:29 Industry Adoption of AI 50:44 Impact on Jobs

How to Sell Cybersecurity with Increased Pressure from Insurance Providers - Episode 131

Today’s guest Joe Brunsman explains how insurance providers are creating a compelling reason for business leaders to review their cybersecurity insurance policy and take the steps necessary to protect themselves with a cybersecurity services provider. Topics include the latest in cyber insurance trends, what most business leaders don’t know and selling strategies to start and advance your cybersecurity sales success.

Join Rick Lambert and Melissa Theriault for the SMARKETING SHOW for conversations you can use to SELL and MARKET to WIN.

Rick Lambert’s 2023 SMARKETING Resolutions - PART 2 - The Smarketing Show - Episode 130

Get 5 more of Rick’s pro tips on the power of 1:1 Videos, Sales Automation, Visual Aides, Mixing Digital with In Person selling and the importance of “Less Telling and More Selling” this year!

Rick Lambert’s 2023 SMARKETING Resolutions - Part 1 - The Smarketing Show - Episode 129

Join Rick for 5 actionable pro tips on Personal Branding, Google Reviews, Video Strategies, Competitive Intel and Back to Basics ideas you can use to start, advance and win more this year!

Headshots: Good, Bad and the Ugly - The Smarketing Show - Episode 128

Your headshot creates your first impression in today’s digital business theatre. Join Rick Lambert and Melissa Theriault in today’s episode as they interview headshot photographer Reid Lucier for some common mistakes and best practices to get you looking your best!