THE SMARKETING SHOW

How to Sell Cybersecurity with Increased Pressure from Insurance Providers - Episode 131

Today’s guest Joe Brunsman explains how insurance providers are creating a compelling reason for business leaders to review their cybersecurity insurance policy and take the steps necessary to protect themselves with a cybersecurity services provider. Topics include the latest in cyber insurance trends, what most business leaders don’t know and selling strategies to start and advance your cybersecurity sales success.

Join Rick Lambert and Melissa Theriault for the SMARKETING SHOW for conversations you can use to SELL and MARKET to WIN.

Rick Lambert’s 2023 SMARKETING Resolutions - PART 2 - The Smarketing Show - Episode 130

Get 5 more of Rick’s pro tips on the power of 1:1 Videos, Sales Automation, Visual Aides, Mixing Digital with In Person selling and the importance of “Less Telling and More Selling” this year!

Rick Lambert’s 2023 SMARKETING Resolutions - Part 1 - The Smarketing Show - Episode 129

Join Rick for 5 actionable pro tips on Personal Branding, Google Reviews, Video Strategies, Competitive Intel and Back to Basics ideas you can use to start, advance and win more this year!

Headshots: Good, Bad and the Ugly - The Smarketing Show - Episode 128

Your headshot creates your first impression in today’s digital business theatre. Join Rick Lambert and Melissa Theriault in today’s episode as they interview headshot photographer Reid Lucier for some common mistakes and best practices to get you looking your best!

Leading in 2023: Mistakes to Avoid & Best Practices for Success! - Episode 127

Meet guest Joe Scattareggia, the Chief Revenue Officer of Windsream Wholesale. In this episode, Joe shares leadership insights on the importance of having a solid strategy, a plan to execute that strategy and the importance of creating the right culture to bring it all together. Join Rick Lambert and Melissa Theriault for this open conversation about what has made Joe and how Windstream team an unstoppable force in the ever changing optical technologies arena.

5 Underutilized Surveys that Boost Business Results - Episode 126

Surveys and polls are easy to do and provide tremendous insights for any business leader. In this SMARKETING SHOW, Rick Lambert & Melissa Theriault share 5 underutilized surveys you can use to collect feedback from your current customers, your ideal customer profile and your employees!

 

Overcoming Imposter Syndrome: Are you Surviving or Thriving? - The Smarketing Show - Episode 125

Meet Brenda Pearson, our first CHO (Chief Happiness Officer) on the SMARKETING SHOW! In this episode, Brenda explains why Imposter Syndrome is holding people back from achieving their true potential and how you too can shift to becoming a more positive and confident person using the tools and strategies to thrive at work, live or play! Brenda is a former educator who has coached MBA students and business professionals and is now the founder of Brenda Pearson Consulting. Join Rick Lambert & Melissa Theriault each week on the SMARKETING SHOW where sales and marketing meet!

Mastering Your Inner Self in Business, Sport & Life - The Smarketing Show - Epsiode 124

Former NHL Hockey Player andCanadian Olympian Adrien Plavsic is now channeling his experience as a professional athlete and coach to help people strengthen their mindset so they can achieve their personal best. Now, CEO of Beyond Performance, Adrien shares practical strategies anyone can use to take their game to the next level in business, sport and life.

PROs & CONs of In-House vs Outsourced Marketing - The Smarketing Show - Epsiode 123

Should you hire a marketing person or use a marketing agency? In today’s episode, Rick Lambert and Melissa Theriault discuss both sides of this popular question as organizations look to create awareness, boost their consideration rates and generate sales opportunities.

Prepping for the Switch: Everything you need to know about GA4 - The Smarketing Show - Episode 122

Join Liz Gray for an executive overview of the WHAT, WHY & HOW your business needs to prepare for the retirement of Google Analytics in June 2023. In this episode, your hosts Rick Lambert and Melissa Theriault ask Liz to explain the differences between the current Google Analytics and Goggle Analytics 4.0 platform, the feedback she’s hearing from marketing leaders and what you need to know as Google shifts it’s analytics from a HIT based model to an EVENT based reporting model – a must see for business leaders looking to stay on top of their website activity.