THE SMARKETING SHOW

Get ready…this episode is PACKED with marketing insights every MSP leader needs heading into 2026. Rick sits down with Crystal Conkle, the powerhouse CMO of The 20, to break down exactly what’s working (and what’s NOT) in today’s MSP marketing landscape. Crystal shares her candid takes on the evolving role of marketing, what MSPs are consistently underestimating, and the strategies that are separating top-performing providers from the rest. If you want your MSP to dominate your market, this is the episode to watch.

In this episode, host Rick Lambert sits down with Louella Fernandes, Managing Director at Quocirca, a leading global research and market insight firm for the print and imaging industry. Louella shares her expert perspective on the trends, threats, and opportunities shaping the business printing market heading into 2026.

What You’ll Learn:

• The key drivers reshaping the Global and U.S. print market
• How security, sustainability, and digital transformation are redefining print strategies
• Insights from Quocirca’s Print Security Insights
• The growing opportunity for dealers to evolve beyond print
• Why security, cloud printing, and workflow automation should be 2026 priorities

 

Whether you’re a copier dealer, MPS provider, or print OEM, this 30-minute discussion delivers actionable insight to help you navigate the next wave of industry change. About Quocirca: Quocirca is a global research firm specializing in market intelligence for print, imaging, and digital workplace transformation.

Join host Rick Lambert interviewing Keven Ellison, Director of Marketing for AIS on how managed service providers can put AI to work inside their business. From automating sales outreach and personalizing marketing campaigns to streamlining service delivery and optimizing operations, each episode delivers real-world use cases MSPs can apply today to grow smarter and work more efficiently.

https://in2communications.com/the-smarketing-show/

 

The Managed Service Provider (MSP) industry is undergoing massive transformation and it’s only just beginning. In this episode, Rick Lambert interviews Jay McBain, one of the most respected channel analysts in the world, to dive deep into the $608 Billion global MSP market of the future. Jay unpacks: • Where the biggest growth opportunities lie ahead for MSPs • How the global MSP landscape is evolving • The new generation of B2B buyers—and how they’re rewriting the rules of sales and marketing • Why MSPs must pivot their strategies now to stay competitive If you’re an MSP, vendor, distributor, or channel leader, this is a must-watch conversation that will reshape how you think about the next decade of growth. Don’t forget to like, comment, and subscribe for more expert insights into the future of technology, sales, and marketing on THE SMARKETING SHOW. https://in2communications.com/the-smarketing-show/

In this episode of The Smarketing Show, Aaron Dyck sits down with Jenna Miner, Channel Development Manager at ConnectWise, to talk about how the dealer community is having success with managed services. Jenna shares the upcoming events and resources that ConnectWise provides for dealers looking to increase their revenue with IT services. Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry:

https://in2communications.com/the-smarketing-show Connect with Aaron Dyck on LinkedIn:

https://www.linkedin.com/in/aarondyckmarketingstrategist/

In this special episode of The Smarketing Show, we're celebrating 25 years of success at ISI with a candid and insightful conversation featuring Ron Harper, a seasoned sales leader, veteran, and the driving force behind ISI Logista. Ron shares his remarkable journey, from military discipline to business leadership, offering timeless advice for sales professionals and leaders. Discover how the core principles of leadership, trust, and adaptability have shaped his career and company. Whether you’re navigating a sales career or leading a team, this episode is packed with real-world lessons, stories from the cockpit, and strategies that have stood the test of time. Connect with Rick: https://www.linkedin.com/in/rick-lambert/ Learn more about Impression Solutions Inc.: https://impressionsolutions.com/

In this episode of The Smarketing Show, Rick Lambert and Melissa Theriault chat with Matthew Schonewille, AI integration consultant, business prof, and all-around AI enthusiast, about what’s real (and what’s not) when it comes to using AI in business.

From helping legacy companies figure out where AI actually fits, to teaching students how to think critically in an AI-driven world, Matthew shares insights that are both practical and thought-provoking. Whether you’re skeptical, overwhelmed, or already experimenting with AI tools, this one’s worth a listen.

In this episode of The Smarketing Show, hosts Rick Lambert and Aaron Dyck sit down with Brad Rozmarynowski, Business Development Representative at Ascend Technologies, to talk about what it really means to scale yourself up in today’s competitive market. 

 

With 25 years in the game, Brad shares how he’s had to evolve alongside the industry, sharpening his skills, growing his knowledge base, and staying ahead of the curve. From standing out without being pushy to balancing the long and short sales game, Brad dives into lessons learned, strategies that work, and the power of patience. Hear why he believes in interviewing top performers, finding mentors, and, above all, network, network, network. If you're in sales, this episode is for you!

In this episode of the Smarketing Show, we flip the script on our usual host and put him in the hot seat, Andy Slawetsky, President of Industry Analysts, Inc., known for asking the tough questions, Andy now finds himself answering them. We dive into his journey through the imaging channel, his unique perspective on industry evolution, and what continues to drive his passion for storytelling and connection. Plus, Andy shares one key piece of advice for vendors and resellers looking to stand out in 2025. You won’t want to miss this candid, behind-the-scenes conversation with one of the most well-connected voices in the industry.

Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry: https://in2communications.com/the-smarketing-show

Connect with Rick Lambert on LinkedIn:

https://www.linkedin.com/in/rick-lambert/

Connect with Aaron Dyck on LinkedIn:
https://www.linkedin.com/in/aarondyckmarketingstrategist/

 

In this episode of the Smarketing Show, we are thrilled to be joined by someone who always has her ear to the ground in this industry—Patricia Ames, President & Analyst of BPO Media. We will break down what separates the top-performing MSPs from the rest of the pack. We’ll cover the current industry trends, the key traits that Patricia is seeing in winning MSPs, and wrap up with one powerful suggestion for growth in 2025.