Developing a comprehensive social media policy that includes guidelines, best practices and training tips for your employees is essential for businesses. This week on The Smarketing Show, Rick and Cheryl walk through the importance of having a social media policy for employees and
talk about why, when used carelessly, social media can ruin your brand image, change the public perception of your business, and even lose you customers.
As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a new challenge to create a company's culture in a virtual world.
This week on The Smarketing Show, Rick and Cheryl are joined by special guests, Renee Dhingra and Brianna of Hub Technology Group, to discuss some of the strategies they use to build and sustain employee connection to the organization’s mission, purpose, and ultimately each other, during these rapidly changing times.
During the pandemic, a wide range of businesses have worked to increase their online presence as it’s become even more important in our virtual world. With so many more people staying in, there has been a massive increase in internet usage and thus, in audience size for online businesses.
This week on The Smarketing Show, Rick and Cheryl are joined by special guest, Liz Gray, Google Ads guru and professor at the Lawrence Kinlin School of Business to discuss why it’s so important to maintain this new model of marketing during and after pandemic life.
Sales leaders are looking for new virtual selling skills, but have their interview questions changed? Join us for Rick’s TOP 10 questions you should be asking your next B2B sales candidate
Digital Marketing can be both confusing and frustrating as there are many options and strategies that exist to help businesses with limited marketing knowledge. This week on The Smarketing Show, Rick and Cheryl walk through the digital marketing 10 box giving you the opportunity to assess your organizations Digital Marketing DNA.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This week on The Smarketing Show, Rick and Cheryl talk about how Google My Business can complement your existing website by giving your business a public identity and presence with a listing on Google.
There are plenty of platforms for social selling, but this week on The Smarketing Show, Rick and Cheryl discuss why LinkedIn should be a top priority! The ability to discover and approach leads directly through LinkedIn is invaluable for sales reps. By maintaining an active presence via content and advice, you can build those ever-so-important business relationships.
Having an updated, branded profile is incredibly important. But to show up in front of recruiters or business decision makers, you need to post, share, and comment on content. This week on The Smarketing Show, Rick and Cheryl talk about how to post information around topics that are important to your network or industry.