THE SMARKETING SHOW
Episode 43 - 10 Must Have Videos Every Company Needs
Episode  42 - The Importance of Having a Social Media Policy

Episode 42 - The Importance of Having a Social Media Policy

November 12, 2020

Developing a comprehensive social media policy that includes guidelines, best practices and training tips for your employees is essential for businesses. This week on The Smarketing Show, Rick and Cheryl walk through the importance of having a social media policy for employees and

talk about why, when used carelessly, social media can ruin your brand image, change the public perception of your business, and even lose you customers.

Episode 41- How to Build Culture in a Virtual World

Episode 41- How to Build Culture in a Virtual World

November 5, 2020

As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a new challenge to create a company's culture in a virtual world.

This week on The Smarketing Show, Rick and Cheryl are joined by special guests, Renee Dhingra and Brianna of Hub Technology Group, to discuss some of the strategies they use to build and sustain employee connection to the organization’s mission, purpose, and ultimately each other, during these rapidly changing times.

Episode 40 - Paid Advertising Strategies & Benefits

Episode 40 - Paid Advertising Strategies & Benefits

October 29, 2020

During the pandemic, a wide range of businesses have worked to increase their online presence as it’s become even more important in our virtual world. With so many more people staying in, there has been a massive increase in internet usage and thus, in audience size for online businesses. 

This week on The Smarketing Show, Rick and Cheryl are joined by special guest, Liz Gray, Google Ads guru and professor at the Lawrence Kinlin School of Business to discuss why it’s so important to maintain this new model of marketing during and after pandemic life.

Episode 39 - TOP 10 Sales Interview Questions for Virtual Sales Candidates

Episode 39 - TOP 10 Sales Interview Questions for Virtual Sales Candidates

October 22, 2020

Sales leaders are looking for new virtual selling skills, but have their interview questions changed? Join us for Rick’s TOP 10 questions you should be asking your next B2B sales candidate

Episode 39 - Why Outsource Your Digital Marketing

Episode 39 - Why Outsource Your Digital Marketing

October 15, 2020
To be competitive, investing in a well-planned digital marketing plan is a very smart decision for companies. This week on The Smarketing Show, Rick and Cheryl discuss why outsourcing to a digital marketing agency allows organizations to make the most of digital marketing opportunities and grow your business.
Episode 37 -The Ultimate Digital Marketing Self Assessment

Episode 37 -The Ultimate Digital Marketing Self Assessment

October 8, 2020

Digital Marketing can be both confusing and frustrating as there are many options and strategies that exist to help businesses with limited marketing knowledge. This week on The Smarketing Show, Rick and Cheryl walk through the digital marketing 10 box giving you the opportunity to assess your organizations Digital Marketing DNA.

Episode 36 - What is Google My Business?

Episode 36 - What is Google My Business?

October 8, 2020

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This week on The Smarketing Show, Rick and Cheryl talk about how Google My Business can complement your existing website by giving your business a public identity and presence with a listing on Google.

Episode 35 - Are you Linked-In or Linked-Out?

Episode 35 - Are you Linked-In or Linked-Out?

September 24, 2020

There are plenty of platforms for social selling, but this week on The Smarketing Show, Rick and Cheryl discuss why LinkedIn should be a top priority! The ability to discover and approach leads directly through LinkedIn is invaluable for sales reps. By maintaining an active presence via content and advice, you can build those ever-so-important business relationships.

Episode 34 - What to post on LinkedIn and why

Episode 34 - What to post on LinkedIn and why

September 17, 2020

Having an updated, branded profile is incredibly important. But to show up in front of recruiters or business decision makers, you need to post, share, and comment on content. This week on The Smarketing Show, Rick and Cheryl talk about how to post information around topics that are important to your network or industry.

https://ecademy.selltowin.com/linkedin-bootcamp/

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