THE SMARKETING SHOW

Join industry AI experts as they dive deep into the world of thought leadership, especially in the AI and tech space. Learn why 54% of B2B decision makers spend significant time with thought leadership content, and discover the critical differences between authentic expertise and AI-generated content. Key insights: · Building authentic thought leadership vs AI-generated content · Internal vs external thought leadership strategies · Measuring engagement and impact · The role of expertise in content creation Featuring Sales Coach Rick Lambert, Lawyer Christina Catenacci, Dr Tommy Cooke and host Melissa Theriault discussing the evolution of thought leadership in today's digital landscape.

What is an AI policy? How can an AI policy help my organization?

What are the pitfalls of using a template instead of a customized AI policy?

Get the answers to these questions and more in episode 3 of the AI Masterclass Series, where Tommy Cooke and Christina Catenacci present VoyAIge Strategy’s step-by-step approach to crafting a tailor-made AI policy.

Rick Lambert - https://www.linkedin.com/in/rick-lambert/

Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/

In2communications - https://in2communications.com/

 

Tommy Cooke and Christina Catenacci of VoyAIge Strategy are back in this second episode of the AI Masterclass Series with their insights on how AI is changing the workplace. With so many businesses using AI or planning on using it, this episode covers ideas and examples to get the most out of your investment in AI technologies. And you'll be in a better position to use AI while avoiding common mistakes and legal issues.

In this first episode of the AI Masterclass Series, Tommy Cooke, BA, MA, PhD and Christina Catenacci, BA, LLB, LLM, PhD of VoyAIge Strategy answer some of the most common questions about AI. Covering everything from the history of AI, how business are leveraging it, and how it will shape the future. Rick Lambert - https://www.linkedin.com/in/rick-lambert/ Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/ In2communications - https://in2communications.com/ ▶️: Watch or Listen to all Episodes: https://in2communications.com/the-smarketing-show/ 🎙️: Download Our Podcast: https://in2.podbean.com/ A podcast hosted by Rick and Melissa where we discuss best practices in marketing and sales from the top performers in many of the world's most recognized organizations. Please like, comment, and share the video. To watch more episodes and more subscribe here: https://www.youtube.com/c/In2communications?sub_confirmation=1 🔔 Turn on notifications to get updated for new uploads. 00:00 Upcoming Episodes 02:03 Tommy Cooke Introduction 05:34 Christina Catenacci Introduction 07:19 VoyAIge Strategy Introduction 09:37 What is AI? 11:56 History of AI 20:39 Current Challenges 32:23 Using AI in Business 45:29 Industry Adoption of AI 50:44 Impact on Jobs

Today’s guest Joe Brunsman explains how insurance providers are creating a compelling reason for business leaders to review their cybersecurity insurance policy and take the steps necessary to protect themselves with a cybersecurity services provider. Topics include the latest in cyber insurance trends, what most business leaders don’t know and selling strategies to start and advance your cybersecurity sales success.

Join Rick Lambert and Melissa Theriault for the SMARKETING SHOW for conversations you can use to SELL and MARKET to WIN.

Get 5 more of Rick’s pro tips on the power of 1:1 Videos, Sales Automation, Visual Aides, Mixing Digital with In Person selling and the importance of “Less Telling and More Selling” this year!

Join Rick for 5 actionable pro tips on Personal Branding, Google Reviews, Video Strategies, Competitive Intel and Back to Basics ideas you can use to start, advance and win more this year!

Your headshot creates your first impression in today’s digital business theatre. Join Rick Lambert and Melissa Theriault in today’s episode as they interview headshot photographer Reid Lucier for some common mistakes and best practices to get you looking your best!

Meet guest Joe Scattareggia, the Chief Revenue Officer of Windsream Wholesale. In this episode, Joe shares leadership insights on the importance of having a solid strategy, a plan to execute that strategy and the importance of creating the right culture to bring it all together. Join Rick Lambert and Melissa Theriault for this open conversation about what has made Joe and how Windstream team an unstoppable force in the ever changing optical technologies arena.

Surveys and polls are easy to do and provide tremendous insights for any business leader. In this SMARKETING SHOW, Rick Lambert & Melissa Theriault share 5 underutilized surveys you can use to collect feedback from your current customers, your ideal customer profile and your employees!