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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 09, 2025
Wednesday Jul 09, 2025
In this episode of The Smarketing Show, Rick Lambert and Melissa Theriault chat with Matthew Schonewille, AI integration consultant, business prof, and all-around AI enthusiast, about what’s real (and what’s not) when it comes to using AI in business.
From helping legacy companies figure out where AI actually fits, to teaching students how to think critically in an AI-driven world, Matthew shares insights that are both practical and thought-provoking. Whether you’re skeptical, overwhelmed, or already experimenting with AI tools, this one’s worth a listen.
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