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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
Businesses are all built on the same customer promises: better results, experiences or solutions. But how do you convince your audience that YOUR brand has all the answers they are looking for? The solution is easy: A Compelling story.
This week on The Smarketing Show, special guest Lisa Bragg, CEO of MediaFace joins Rick and Cheryl to discuss how to create a story that your company and customers can both benefit from. Storytelling is a content marketing power tool you can use to communicate your company’s message. It is a powerful marketing strategy that helps you establish relationships. If you share a story that consumers can instantly relate to, they will take the time to listen to your message and learn about the benefits of using your brand.
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