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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
With an abrupt shift to remote culture, work-life suddenly looks drastically different for many people.
In this new and constantly changing situation, the video has been thrust to center stage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving. Incorporating video into your digital marketing strategy doesn't have to be a big production (although those are fun too!). Given the self-distancing condition we are under globally, employees must learn how to shoot their own videos.
This week on The Smarketing Show Rick and Cheryl discuss why self-shot videos really are as easy as 1-2-3. Video offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations.
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