Episode 12 - How to Craft Your Content with Self Shot Videos

This week on The Smarketing Show: How to craft your content with self shot videos. If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the simpler and rawer it is, the more authentic the content seems … and that's what really matters to your audience. Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. Viewers will stay on your website for almost 2 minutes longer when you have a video. The technical aspects of a video are important like lighting, audio and your video background. But what you say and how you deliver the message is even more important. This video offers tips on how to polish your content and your on-camera delivery.