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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
For more than 20 years, Susan Regier has helped businesses accelerate sales and profits with her copywriting, brand storytelling, coaching, and marketing savvy skills.
Join Rick, Susan, and Cheryl this week on The Smarketing Show where we discuss the 4 marketing mistakes that will drive customers away – and they hold true whether you’re marketing on a Website, posting on social media, or talking face-to-face during a sales or networking meeting.
1. Not getting into the conversation in your prospect’s mind – or understanding their problem.
2. Not creating a market-dominating position.
3. Talking about your process instead of your outcomes/benefits.
4. Having a call to action that says, CALL ME.
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