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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
It’s crucial for marketers to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. This week on the Smarketing Show, Rick and Cheryl discuss what makes up the perfect social post. Here’s a few quick tips:
1. Keep the branding of the company, colours, fonts and logo.
2. Have a second set of eyes take a look at your post.
3. Use organic pictures of your own people or team members where possible
4. Include some text inside an image as oppose to just an image. 20% of the text can be inside the image and the rest can go around it.
5. The text outside your image should be short and direct to the point.
6. Do polls, questions, and raffles with your posts, involve your viewers.
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