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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 15, 2020
Episode 21 - Authenticity Marketing and The Gaming Industry
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
This week on the Smarketing Show-an Inside look at authentic marketing through the gaming industry with special guest Karen Chalmers, Marketing Director at Big Blue Bubble. Rick, Cheryl, and Karen discuss how the gaming industry has been positively affected my COVID-19, as video gameplay was up 75% during peak hours and marketing spend in the gaming industry is up 18%.
Plus- find out why Big Blue Bubble prides itself when it comes to promoting authentic marketing and how you can follow suit.
Like and Follow Big Blue Bubble and their authentic marketing on social platforms- all made here in London Ontario. Their new game- Forgone is being launched in stores this Fall!
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