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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Jul 17, 2020
Friday Jul 17, 2020
This week on the Smarketing Show we discuss marketing best practices from the auto industry with special guest Scott Wain with SW Consulting. The COVID-19 pandemic has had a very fast and severe impact on the auto industry, and on today’s show we will look at the buying journey in today’s marketplace, opportunities that exist for dealers when it comes to lead nurturing and what the future state could look like when it comes to how we buy vehicles. Watch and learn some best practices the auto industry has adopted that any businesses could apply to their marketing and sales model.
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