Episode 24 - How to Promote Community Involvement

Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to strengthening your marketing efforts and improving internal morale. This week on the Smarketing Show, join Cheryl and Rick, who is on location, as they shine a light on a charity that is near and dear Sell To Win and In2communicatons, Mario’s Victory Against ALS. For more than two decades, Mario Vella has been fighting Lou Gehrig's disease, and defying the odds. Find out how they are creatively continuing to fundraise and learn more about why giving back not only helps the charity, but also opens new avenues of business development.