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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Aug 14, 2020
Friday Aug 14, 2020
This week on The Smarketing Show, Rick and Cheryl discuss the in’s and out’s of social media advertising, how to get started, what to spend and a breakdown of how the major platforms work. The days of simply posting on social and expecting all your followers to see everything are over. Today and moving forward, it’s about how you target your audience, build customer journeys, and get people to your website or convert. Paid social media strategies help with exactly that. Watch and learn more about choosing objectives behind your SMM:
• Awareness: Build brand awareness or increase reach/followers.
• Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you directly.
• Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.
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