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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Aug 14, 2020
Friday Aug 14, 2020
This week on The Smarketing Show, the WHAT, WHY and HOW of Sponsorship Advertising. Rick and Cheryl are joined by special guest, Scott Hill, a management consultant turned entrepreneur/CEO of the worlds largest mass participation team sports events: Play On!
This week we discuss how incorporating Sponsorship Advertising into your marketing mix can:
Shape consumer attitudes
Build brand awareness
Drive sales/Generate New Leads
Increase reach
Generate media exposure
Differentiate yourself from competitors
Enhance business, consumer, and VIP relationships
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