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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Monday Feb 01, 2021
Monday Feb 01, 2021
Welcome to Season 2: Episode 2 of The Smarketing Show! This week, special guest Brad Benton talks about why the role of the B2B salesperson will inevitably need to adapt and evolve with the new digital selling landscape. Rick, Cheryl and Brad discuss how reimagining the sales process and the roles of reps in it, sellers will be able to emerge and provide even more value.
https://www.linkedin.com/in/%F0%9F%92%A5brad-benton%F0%9F%92%A5-27459a17/
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/
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