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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Thursday Mar 25, 2021
Thursday Mar 25, 2021
Guest: James LaPenna | Marketing Manager, Atlantic
This week on the Smarketing Show, Rick and Cheryl are joined my special guest James LaPenna, Marketing Manager at Atlantic Tomorrow’s Office, a managed services and office technology solutions provider in New York, New Jersey and Pennsylvania. The topic this week is around making data driven marketing decisions. Marketing has evolved. Gone are the days of gut decisions and hoping for the best. James, Rick and Cheryl discuss the approach to driving business intelligence by evaluating, analyzing, strategizing, monitoring and optimizing digital assets.
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