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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
How much does Digital Marketing cost?
It’s a straightforward question, but like many things in life, the answer is complicated. There are many factors that go into how much you get charged, as well as how much you want to pay.
Actual amounts can vary widely. Some of clients dedicate as little as 5% of revenue to marketing and advertising, whereas others invest at much higher rates in the 20% and above range. The average amount that firms spend on marketing is currently 9.8% of revenue.
Rick and Cheryl break down the cost of NOT incorporating digital marketing into your business costs plus they look at the various ways you can spend those dollars.
By the hour
Project Based
Monthly Retainer
Dedicated Digital Marketer
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