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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Monday Aug 16, 2021
Monday Aug 16, 2021
Customer testimonials could be the most underutilized marketing and sales enabler that showcases your value proposition through credible third-party validation. This episode, Rick & Cheryl discuss who to approach, type of testimonial, where to use them, and how to ask for your next testimonial.
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