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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Thursday Nov 11, 2021
Thursday Nov 11, 2021
Join host Rick Lambert and his guest Lorraine Curling, the head of Global Sales Learning & Development with the Xerox Corporation discussing importance of having business conversations over product pitches. Topics include the evolution of B2B sales, what makes a strategic business conversation and how to rethink your sales engagements to build more credibility with key decision makers.
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