Episode 9 - Marketing Strategies During Crisis

This week on the Smarketing Show special guest-Carmi Levy, Director of Content Marketing at Info-Tech Research Group, joins Cheryl and Rick in a conversation around marketing your message during crisis. Carmi discusses why it might be necessary to push timelines back on some major campaigns and prioritize or pivot your content as required. Visual communication is powerful, as are the words we use, so it’s important to think about the messages your brand is sending. Don’t record video for the sake of recording video, be strategic and remember quality over quantity.