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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Thursday Aug 25, 2022
Thursday Aug 25, 2022
Shannon Ferguson is changing what is means to be a sponsor and a fan of sports teams in 2022. In this episode of The Smarketing Show, Co-Founder and CEO of FanSaves Shannon Ferguson discusses her experiences growing a sports tech company as a woman working within a male-dominated industry. Join Melissa Theriault to learn about the emerging landscape of digital diversity in the sports-tech world.
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