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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Sep 09, 2022
Friday Sep 09, 2022
Former procurement professional Armand Brevig shares insights on how to approach, engage and sell to procurement departments and win more RFPs. In this episode, Rick Lambert and Melissa Theriault probe Armand to get answers to the questions most B2B salespeople want to ask procurement – but are afraid to ask
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