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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Jul 29, 2022
Friday Jul 29, 2022
Smart marketers know the importance of being top of mind at point of need with potential buyers. Today’s guest Chris Roche shares what he’s seeing in the SaaS market and why he’s coaching clients to think about demand generation over short term lead generation strategies to win more customers.
Version: 20240731
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