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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Thursday Aug 18, 2022
Thursday Aug 18, 2022
Sales forecasting and revenue predictability is a much needed emerging data science. Join Dr. Cindy Gordon, author and CEO of SalesChoice to hear how Big Data and Artificial Intelligence are reshaping the way sales and marketing leaders are replacing traditional guesswork with data driven analysis capable of predicting short and long term business opportunities.
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