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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Friday Aug 14, 2020
Friday Aug 14, 2020
This week on The Smarketing Show, Rick and Cheryl discuss paid advertising and how including it into your digital DNA allows you to reach your customers where they are and present your company as a buying decision option for only those looking at specifically at what your business offers.
Learn more about search and display ads, keywords, landing pages and retargeting. Paid advertising is a great way to direct more website to your website and increase business, but it can become expensive if you aren’t careful.
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