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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Thursday Jun 19, 2025
Thursday Jun 19, 2025
In this episode of the Smarketing Show, we flip the script on our usual host and put him in the hot seat, Andy Slawetsky, President of Industry Analysts, Inc., known for asking the tough questions, Andy now finds himself answering them. We dive into his journey through the imaging channel, his unique perspective on industry evolution, and what continues to drive his passion for storytelling and connection. Plus, Andy shares one key piece of advice for vendors and resellers looking to stand out in 2025. You won’t want to miss this candid, behind-the-scenes conversation with one of the most well-connected voices in the industry.
Take a look at our other episodes of The Smarketing Show to keep learning about the hottest sales and marketing trends in the industry: https://in2communications.com/the-smarketing-show
Connect with Rick Lambert on LinkedIn:
https://www.linkedin.com/in/rick-lambert/
Connect with Aaron Dyck on LinkedIn:
https://www.linkedin.com/in/aarondyckmarketingstrategist/
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