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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Thursday May 19, 2022
Thursday May 19, 2022
Defining what a marketing lead is will be important to measuring your marketing effectiveness. At IN2, we believe that most business owners don't buy marketing, they buy the results that marketing can deliver to their business – and leads are usually a BIG part if it. Marketing can create awareness for your business or service. It can also boost prospects' consideration rates. However, lead generation through your marketing efforts continues to be the ultimate measuring stick for your efforts!
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