THE SMARKETING SHOW

Episode 25 - How to Run the Ultimate Virtual Sales Meeting

This week on the Smarketing Show, Rick and Cheryl discuss how to run the ultimate virtual sales meeting. Sales leaders like you are always looking for new ways to engage, inspire and strengthen selling skills which will help you expose weaknesses, learn new things and strengthen your teams selling skills along the way! How you manage your meetings says a lot about how you're managing your organization; especially if your workforce is remote.

Episode 24 - How to Promote Community Involvement

Finding a cause or charity to support is a practice many companies have adopted, for reasons ranging from improved company culture to strengthening your marketing efforts and improving internal morale. This week on the Smarketing Show, join Cheryl and Rick, who is on location, as they shine a light on a charity that is near and dear Sell To Win and In2communicatons, Mario’s Victory Against ALS. For more than two decades, Mario Vella has been fighting Lou Gehrig's disease, and defying the odds. Find out how they are creatively continuing to fundraise and learn more about why giving back not only helps the charity, but also opens new avenues of business development.

Episode 23 - Marketing Best Practices from the Auto Industry

This week on the Smarketing Show we discuss marketing best practices from the auto industry with special guest Scott Wain with SW Consulting. The COVID-19 pandemic has had a very fast and severe impact on the auto industry, and on today’s show we will look at the buying journey in today’s marketplace, opportunities that exist for dealers when it comes to lead nurturing and what the future state could look like when it comes to how we buy vehicles. Watch and learn some best practices the auto industry has adopted that any businesses could apply to their marketing and sales model.

Episode 22 - How & Why Promotional Products Should Be a Part of Your Marketing Mix

Promotional Products got their first real 'launch' 1789 when George Washington supporters were given commemorative buttons. There are now over 750,000 different products in use and the promotional product industry has been valued in the billions. Join Rick, Cheryl and special guest Paul Wieleba with WE Promotional Advertising, in a discussion around why and how promotional products should be apart of your marketing mix. Learn more about the trends and mistakes when it comes to how companies are using promotional marketing products.

Episode 21 - Authenticity Marketing and The Gaming Industry

This week on the Smarketing Show-an Inside look at authentic marketing through the gaming industry with special guest Karen Chalmers, Marketing Director at Big Blue Bubble. Rick, Cheryl, and Karen discuss how the gaming industry has been positively affected my COVID-19, as video gameplay was up 75% during peak hours and marketing spend in the gaming industry is up 18%.

Plus- find out why Big Blue Bubble prides itself when it comes to promoting authentic marketing and how you can follow suit.

Like and Follow Big Blue Bubble and their authentic marketing on social platforms- all made here in London Ontario. Their new game- Forgone is being launched in stores this Fall!

Episode 20 - Stuck in Status Quo

This week on The Smarketing Show, Rick and Cheryl are joined by Ray Stasieczko, Founder/CEO
TEASRA, The Innovation Channel LLC, to discuss the elephant in the room as businesses cling to status quo and fail to see the value of digital client relationships - which could be a way to drive better business outcomes.

Episode 19 - Resiliency During Adversity

What is happiness and why is it important? That’s our topic this week on the Smarketing Show with a special guest Happiness Researcher & Health and Wellness Educator, Gillian Mandich.

Join Rick, Gillian and Cheryl for relevant messaging around how sales, marketing and business leaders can maximize their happiness during unprecedented times of business adversity.

Episode 18 - NOW Is Recruiting Time!

There is no doubt that COVID-19 has disrupted the economy and how businesses around the world operate. Remote work, virtual interviews and online meetings have become the norm, even in industries that never embraced this technology before. Not only are there obvious challenges during this global downturn, the new economic realities call for businesses to be strategic with their human capital retention and investment. BUT this is a great time to focus on employee recruitment.
Rick, Cheryl and Terry Gillis, President and CEO of AHRIA discuss:

1. Proactive Recruiting for Future Hiring Needs
2. Improving recruiting process
3. Develop/Define company culture
4. Tips for attracting/retaining talent during COVID
5. Tips for transitioning new talent during COVID

Episode 17 - The Perfect Social Post

It’s crucial for marketers to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. This week on the Smarketing Show, Rick and Cheryl discuss what makes up the perfect social post. Here’s a few quick tips:

1. Keep the branding of the company, colours, fonts and logo.
2. Have a second set of eyes take a look at your post.
3. Use organic pictures of your own people or team members where possible
4. Include some text inside an image as oppose to just an image. 20% of the text can be inside the image and the rest can go around it.
5. The text outside your image should be short and direct to the point.
6. Do polls, questions, and raffles with your posts, involve your viewers.

Episode 16 - Marketing Mistakes with Susan Regier

For more than 20 years, Susan Regier has helped businesses accelerate sales and profits with her copywriting, brand storytelling, coaching, and marketing savvy skills.
Join Rick, Susan, and Cheryl this week on The Smarketing Show where we discuss the 4 marketing mistakes that will drive customers away – and they hold true whether you’re marketing on a Website, posting on social media, or talking face-to-face during a sales or networking meeting.

1. Not getting into the conversation in your prospect’s mind – or understanding their problem.
2. Not creating a market-dominating position.
3. Talking about your process instead of your outcomes/benefits.
4. Having a call to action that says, CALL ME.