THE SMARKETING SHOW

Episode 15 - Virtual Business Strategies

Businesses have addressed the COVID crisis with supporting messages, programs, extended loyalty memberships, free access to content, donations, and volunteering. This week on the Smarketing Show, Rick and Cheryl discuss what’s next when it comes to virtual business strategies. Some strategies include:

Companies are looking for new ways to speak out, putting video format on the rise.
Many brands have made official statements to encourage people to stay home and prevent disease spread. Some went even further, changing or upgrading their logos or mottos.
Many companies have opened access to gated or paid content, like educational materials, reports, statistics, subscription-only articles.
Some companies offer discounts, free shipping or cashback for categories related to self-isolation.
Many brands offer discounts and % off for frontline workers - medical staff, social workers, police, food industry workers, etc.

Episode 14 - Managing Virtual Meetings

Virtual meetings don’t have to be seen as a waste of time. In fact, they can be more valuable than traditional face-to-face meetings as they provide great opportunities to build engagement, trust and candor among teams and client relationships. This week on The Smarketing Show Rick and Cheryl discuss Managing Virtual Meetings. While the basics of etiquette still apply, running virtual meetings requires a different approach from chairing face-to-face ones.

Episode 13 - Engaging Employees on Social Media

Motivating your team to create, post and share company content on social media is a win for your brand, team, company, and clients! Increase your brand’s reach and image as you build out your community in an organic way! This week on The Smarketing Show, Rick and Cheryl discuss how businesses can encourage their employees to post company-related content on social platforms. Social media is one of the most effective marketing tools available today. Combine your sales team and social media and you’ll have a remarkably valuable asset at your fingertips that can help you establish your brand, engage with customers, and generate qualified leads!

https://in2communications.com/social-media-marketing/

Episode 12 - How to Craft Your Content with Self Shot Videos

This week on The Smarketing Show: How to craft your content with self shot videos. If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the simpler and rawer it is, the more authentic the content seems … and that's what really matters to your audience. Better yet, video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone. Viewers will stay on your website for almost 2 minutes longer when you have a video. The technical aspects of a video are important like lighting, audio and your video background. But what you say and how you deliver the message is even more important. This video offers tips on how to polish your content and your on-camera delivery.

Episode 11 - Self Shot Video Tips

With an abrupt shift to remote culture, work-life suddenly looks drastically different for many people.

In this new and constantly changing situation, the video has been thrust to center stage as a solution to every problem. Businesses are scrambling to implement video to not only stay productive but to keep their marketing and sales efforts moving. Incorporating video into your digital marketing strategy doesn't have to be a big production (although those are fun too!). Given the self-distancing condition we are under globally, employees must learn how to shoot their own videos.

This week on The Smarketing Show Rick and Cheryl discuss why self-shot videos really are as easy as 1-2-3. Video offers an opportunity for real, human connection when people can see us and hear us and get to know who we are — especially the leaders of organizations.

Episode 10 - Brand Storytelling

Businesses are all built on the same customer promises: better results, experiences or solutions. But how do you convince your audience that YOUR brand has all the answers they are looking for? The solution is easy: A Compelling story.

This week on The Smarketing Show, special guest Lisa Bragg, CEO of MediaFace joins Rick and Cheryl to discuss how to create a story that your company and customers can both benefit from. Storytelling is a content marketing power tool you can use to communicate your company’s message. It is a powerful marketing strategy that helps you establish relationships. If you share a story that consumers can instantly relate to, they will take the time to listen to your message and learn about the benefits of using your brand.

Episode 9 - Marketing Strategies During Crisis

This week on the Smarketing Show special guest-Carmi Levy, Director of Content Marketing at Info-Tech Research Group, joins Cheryl and Rick in a conversation around marketing your message during crisis. Carmi discusses why it might be necessary to push timelines back on some major campaigns and prioritize or pivot your content as required. Visual communication is powerful, as are the words we use, so it’s important to think about the messages your brand is sending. Don’t record video for the sake of recording video, be strategic and remember quality over quantity.

Episode 8 - SOCIAL DISTANCING = VIRTUAL SELLING

Social Distancing during COVID-19 means selling virtually to customers and being supportive as oppose to sales orientated which is what your customers need right now!
In this virtual episode as we practice social distancing ourselves, Rick and Cheryl discuss the three types of salespeople:

Those who MAKE things happen
Those who WATCH what happens
Those that ASK what happened

How to be top of mind at point of need, plus- where are the opportunities right now? Cheryl explains how you can help support your customers with virtual events and how to partner with the right people! Studies show that your attitude is the average of the 5 people you spend most time with

Episode 7 - How Much Does Digital Marketing Cost

How much does Digital Marketing cost?

It’s a straightforward question, but like many things in life, the answer is complicated. There are many factors that go into how much you get charged, as well as how much you want to pay.

Actual amounts can vary widely. Some of clients dedicate as little as 5% of revenue to marketing and advertising, whereas others invest at much higher rates in the 20% and above range. The average amount that firms spend on marketing is currently 9.8% of revenue.

Rick and Cheryl break down the cost of NOT incorporating digital marketing into your business costs plus they look at the various ways you can spend those dollars.

By the hour
Project Based
Monthly Retainer
Dedicated Digital Marketer

Episode 6 - Digital Marketing _ Missed Opportunities

This week on The Smarketing Show, special live guest Liz Gray joins Cheryl in studio. Liz is an instructor at Fanshawe College’s Lawrence Kinlin School of Business and teaches Search Engine Marketing and Google Analytics courses. She has worked in the SEM field for 12 years and shares her ideas around digital marketing opportunities that businesses are missing including an effective strategy on how to handle the dreaded duty of writing website blogs. Liz explains why all businesses need to position their websites as information hubs and move beyond the brochure website.

https://in2communications.com/the-smarketing-show/