THE SMARKETING SHOW

Mastering Your Inner Self in Business, Sport & Life - The Smarketing Show - Epsiode 124

Former NHL Hockey Player andCanadian Olympian Adrien Plavsic is now channeling his experience as a professional athlete and coach to help people strengthen their mindset so they can achieve their personal best. Now, CEO of Beyond Performance, Adrien shares practical strategies anyone can use to take their game to the next level in business, sport and life.

PROs & CONs of In-House vs Outsourced Marketing - The Smarketing Show - Epsiode 123

Should you hire a marketing person or use a marketing agency? In today’s episode, Rick Lambert and Melissa Theriault discuss both sides of this popular question as organizations look to create awareness, boost their consideration rates and generate sales opportunities.

Prepping for the Switch: Everything you need to know about GA4 - The Smarketing Show - Episode 122

Join Liz Gray for an executive overview of the WHAT, WHY & HOW your business needs to prepare for the retirement of Google Analytics in June 2023. In this episode, your hosts Rick Lambert and Melissa Theriault ask Liz to explain the differences between the current Google Analytics and Goggle Analytics 4.0 platform, the feedback she’s hearing from marketing leaders and what you need to know as Google shifts it’s analytics from a HIT based model to an EVENT based reporting model – a must see for business leaders looking to stay on top of their website activity.

Iron Sharpens Iron – Why Isolation is the Enemy of Excellence - The Smarketing Show - Episode 121

Today’s guest Aaron Walker is a successful entrepeneur who has delayed retirement to help business leaders create a life of success and signifcance through what he calls “Mastermind Groups” that provide an ongoing forum of sharing for personal and business growth. In this episide, hosts Rick Lambert and Melissa Theriault ask Aaron what challenges he sees facing entreperneurs, how they overcome them and what happens as a result of spending more time with a community of peers that believe iron sharpens iron!

Problem Solving & Pivoting in Business - The Smarketing Show Ep. 120

When it comes to problem solving in business, and in life, there’s a similar way to overcome obstacles. On this week’s episode of The Smarketing Show, we welcome Joe Sutton - a speaker, consultant, serial problem-solver and published author of the Zero Sum Game book. Tune in to hear how Joe approaches problem solving and pivoting in business and beyond.

Bestselling Author Mary-Ann Massad Speaks About Leading as a Woman in Tech - Ep. 119

How do you define leadership? This week on The Smarketing Show, Mary-Ann Massad — a best-selling author and Founder & CEO of IT management consulting and managed services firm The Knowsys Group — joins Melissa to discuss being a leader as a woman in the technology industry. Tune in to find out how Massad has been successful in managing over 3 decades worth of economic ups and downs and to learn 3 turnkey ways today’s leaders can inspire change within their organizations.

Leadership Strategies to Counter “The Great Resignation” Episode 118

Attracting and retaining top talent demands that leaders become genuinely curious about their people. In this episode, Dov joins Rick Lambert to provide actionable insights to counter the problem of “quiet quitting”, how to get your people back on board and what leaders must do to unify, motivate and inspire their people. Dov’s proven strategies are based on Human Behavior research and Neuroscience that has made him the leading authority on Emotional Source Code and the Anatomy of Meaning. As a speaker, Dov Baron has been named twice to the list of the world’s Top 30 Global Leadership Gurus and Inc. Magazine’s Top 100 Leadership Speakers. He has presented to companies and organizations around the world including the United Nations, The Department of State, The World Management Forum in Iran, the US Air Force, and the famed Servant Leadership Institute. Dov is also the bestselling author of One Red Thread and Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent. Learn more about Dove: http://DovBaron.com

Creating a New Website FAQs Volume 1 - The Smarketing Show Ep. 117

Creating a new website can be a confusing process for business leaders and today’s episode answers 6 common questions business leaders ask when investing in a new website. Join Rick Lambert & Melissa Theriault for the answers you need to plan, create and launch a new website for your business.

How to Win More RFPs with Procurement - The Smarketing Show Ep. 116

Former procurement professional Armand Brevig shares insights on how to approach, engage and sell to procurement departments and win more RFPs. In this episode, Rick Lambert and Melissa Theriault probe Armand to get answers to the questions most B2B salespeople want to ask procurement – but are afraid to ask

How to Simplify Your Business and Lead Generation Process - The Smarketing Show Ep. 115

Join Rick Lambert and NY Times best selling author and founder of Healthpreneur, Yuri Elkaim, for proven business simplification and lead generation ideas. In this episode, Yuri explains how and why business leaders should focus on their most valuable offerings and take the time to map out their top of funnel prospecting strategies to create more sales opportunities with better qualified prospects.