THE SMARKETING SHOW

Growing a female-led sports tech company in a male-dominated industry - The Smarketing Show Ep 114

Shannon Ferguson is changing what is means to be a sponsor and a fan of sports teams in 2022. In this episode of The Smarketing Show, Co-Founder and CEO of FanSaves Shannon Ferguson discusses her experiences growing a sports tech company as a woman working within a male-dominated industry. Join Melissa Theriault to learn about the emerging landscape of digital diversity in the sports-tech world.

How to Manage Your Presence on LinkedIn - Episode 113

Your LinkedIn presence is critical in todays virtual business arena. This episode, Rick Lambert highlights 5 easy ways to elevate your presence to engage the right people and present your digital DNA in a way that supports your business objectives.

 

Links: Rick Lambert - https://www.linkedin.com/in/rick-lambert/

Melissa Theriault - https://www.linkedin.com/in/melissa-theriault-6803451a/ In2communications

https://in2communications.com/

Take your Digital Marketing Strength Quiz

https://in2communications.com/quiz/ 

See More and Win More Sales with AI - Episode 112

Sales forecasting and revenue predictability is a much needed emerging data science. Join Dr. Cindy Gordon, author and CEO of SalesChoice to hear how Big Data and Artificial Intelligence are reshaping the way sales and marketing leaders are replacing traditional guesswork with data driven analysis capable of predicting short and long term business opportunities.

Why Smart Business Leaders are Publishing Their Own Content - Liza Marie Garcia

The Smarketing Show - Episode 111

 

You have a story to tell outside your corporate role. Bust are you telling it? In this episode, Rick Lambert and Melissa Theriault interview guest Liza Marie Garcia, CEO of NOWPublishing on HOW and WHYyou should rethink your personal brand strategy with your own book, video or social media strategy.

How to Communicate Your Brand Story Internally | Ben Baker -The Smarketing Show - Episode 110

The Smarketing Show - Episode 110

You’re great at communicating your brand story externally, but how are you engaging your own people in your corporate brand? Join your hosts Rick Lambert & Melissa Theriault who ask guest Ben Baker to explain WHY and HOW your organization can connect your people to your purpose and the business outcomes you desire.

HOW & WHY to switch from Lead Generation to Demand Generation - The Smarketing Show - Episode 109

Smart marketers know the importance of being top of mind at point of need with potential buyers. Today’s guest Chris Roche shares what he’s seeing in the SaaS market and why he’s coaching clients to think about demand generation over short term lead generation strategies to win more customers.

A Corporate Rebranding Story - The Smarketing Show - Episode 108

Is it time to reboot your brand? In this episode, you’ll hear directly from Sr. Marketing Official Beth Ann Kilberg-Walsh on WHY, HOW and WHAT Windstream Wholesale did to rejuvenate their brand and reposition their value proposition with telecom customers throughout North America. Join Rick Lambert and Melissa Theriault for the answers you need to rebrand your business!

Why Start a Company Podcast? The Smarketing Show - Episode 107

Corporate podcasts are on the rise and today’s guest James LaPenna, Marketing Director with Atlantic, Tomorrow’s Office explains HOW and WHY his organization has recently launched their new podcast “ Accelerate the Conversation”. Join Rick Lambert and Melissa Theriault for this episode of The SMARKETING SHOW to get the answers you need to strategize and start your own corporate podcast as part of your marketing mix.

10 Social Media Post Ideas for Any Business! - Episode 106

Wondering what to post on social media? This episode explains 10 easy ways to create examples of topical posts any business can use to showcase your brand while enhancing your demand generation and lead generation objectives. Join your hosts Rick Lambert and Melissa Theriault for easy to follow explanations and visual examples to fill your social media plan calendar for the future!

5 Common Webinar Blunders & How to Avoid Them - Episode 105

Take your next webinar to another level with professional webinar strategies you can easily implement right away! Join Rick & Melissa who have hosted and presented hundreds of webinars discussing common blunders and easy tips to avoid them! A must see for webinar hosts, presenters and producers.