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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
Episodes
Thursday Jun 02, 2022
Thursday Jun 02, 2022
Prepare yourself to interview, screen and select the best GEN Z for your business in today’s hot job market. In this episode, Rick and Melissa discuss best practices to uncover a candidate's strengths, weaknesses and “their personal story” to ensure they’re a good fit for your employment opportunity!
Friday May 27, 2022
Friday May 27, 2022
Are You Linked IN or OUT?
5 Ways to Supercharge Your Personal Brand on LinkedIn!
Need help with LinkedIn? Join B2B sales performance coach Rick Lambert and virtual event host Melissa Theriault discussing 5 common mistakes people make on LinkedIn and how you can easily avoid them using proven strategies to keep you and your offerings top of mind at point of need.
Thursday May 19, 2022
Thursday May 19, 2022
Defining what a marketing lead is will be important to measuring your marketing effectiveness. At IN2, we believe that most business owners don't buy marketing, they buy the results that marketing can deliver to their business – and leads are usually a BIG part if it. Marketing can create awareness for your business or service. It can also boost prospects' consideration rates. However, lead generation through your marketing efforts continues to be the ultimate measuring stick for your efforts!
Thursday May 19, 2022
Thursday May 19, 2022
Rick interviews Carl Schell, Director of Content & Publishing at Keypoint Intelligence, on how they create blogs, podcasts, social content and newsletters to share industry-leading analyst content, product testing data and more for themselves and many of the most recognized technology brands in the world.
Friday Mar 18, 2022
Friday Mar 18, 2022
There’s an art to writing an executive bio for your website, your LinkedIn profile or how you introduce yourself at a business event. In this episode, Rick’s asks Susan Regier (an in demand Copywriter and Brand Storyteller) for her tips to create your unique bio that showcases your personal brand story in a more meaningful way to your target audience. https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com
Friday Mar 18, 2022
Friday Mar 18, 2022
Do you sell through a screen? Join sales performance coach Rick Lambert for his TOP 10 mistakes you can avoid on your next Virtual Sales call. You’ll definitely be able to relate to these scenarios and be able to take corrective action to ensure you’re digitally selling to win.
Thursday Feb 24, 2022
Thursday Feb 24, 2022
Should your local CHAMBER OF COMMERCE be part of your marketing mix? Join Rick Lambert and guest Christine Mitchell from the Saugeen Shores Chamber of Commerce discussing the untapped benefits being a Chamber member to create business opportunities in your local market.
https://www.linkedin.com/in/rick-lambert/
www.in2communications.com
Friday Feb 18, 2022
Friday Feb 18, 2022
Join Rick Lambert for 10 compelling reasons B2B sales organizations are adding inside salespeople. This episode will make you rethink your sales coverage strategy! https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com
Thursday Feb 10, 2022
Thursday Feb 10, 2022
Rick Lambert interviews thoughT leader Ray Stasieczko, host of End Of the Day with Ray, on his social media strategies that have supercharged his personal brand through the use of educational and entertaining content that brings his audience back every day to hear what he has to say on LinkedIn and Youtube.
Thursday Feb 03, 2022
Thursday Feb 03, 2022
Join Rick Lambert and award winning Real Estate professional Kevin Flaherty discussing qualities that separate elite sales professionals from the pack. Whether you’re in Real Estate or in B2B sales, these traits are the “must haves” if you really want to sell to win in your industry! https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com