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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
Episodes

Jul 29, 2021
Jul 29, 2021
9 min
Great ideas are only as good as their execution and in this episode, Cheryl and Rick showcase four past guests and specific actionable suggestions they’ve made on The Smarketing Show. Scott Clary Joey Davenport Keith Daubman Randy Taylor

Jul 29, 2021
Jul 29, 2021
22 min
Recruiting Post Pandemic – Experts are predicting a tsunami of job changes coming post pandemic creating the need for employers to strengthen their recruiting practices. To provide answers, join former Recruiter and now Sales Leader Larry Brush with Cheryl and Rick discussing critical recruiting strategies you can implement to elevate the quality of candidates you attract, interview and ultimately bring into your organization.

Jul 15, 2021
Jul 15, 2021
12 min
Guest: Brenda Pearson - Career and Organizational Happiness Coach This week on The Smarketing Show, Rick and Cheryl are joined by Career & Organizational Happiness Coach, Brenda Pearson, to discuss Imposter Syndrome- which is defined as doubting your abilities and feeling like a fraud. Learn more about how this syndrome affects high-achieving professionals who find it difficult to accept their accomplishments despite being successful. If you are a perfectionist, an expert, a natural genius or a superman or superwoman, this show is for you! Learn more about how Imposter Syndrome manifests and some strategies for overcoming it!

Jul 15, 2021
Jul 15, 2021
7 min
Email etiquette blunders can be costly and this week Rick and Cheryl share common email mistakes you can easily avoid if you are aware of them! Perfect for sales, marketing, customer service and anyone that uses email to communicate internally or externally with customers.

Jul 1, 2021
Jul 1, 2021
21 min
Behavioral Performance Expert Randy Taylor joins Rick and Cheryl to discuss how the TOP 2% of sales professionals maintain a mindset that the other 98% don’t. In this episode, Randy shares practical insights on what he calls “”The Mental Fuel” of sales that any salesperson can use to stay motivated, persevere through rejection and achieve more than they may think is possible.

Jun 24, 2021
Jun 24, 2021
12 min
Join Rick and one of IN2's SEO specialists Kayla Trowler for a layman explanation of Search Engine Optimization (SEO) and how your business can gain a competitive advantage with customers searching on Google for what you offer!

Jun 17, 2021
Jun 17, 2021
22 min
How to Recruit & Retain a Gen Z! This week we ask professor Scott Hubert for his coaching on what his Generation Z students are looking for from an employer. Topics include practical takeaways you can use to position your employment opportunity to attract elite performers and reduce turnover with progressive Gen Z management strategies.

Jun 10, 2021
Jun 10, 2021
13 min
https://youtu.be/t21_bU_yEgA

Jun 3, 2021
Jun 3, 2021
25 sec
GUEST: Jeremy Dunton, Media Personality & Author This week on The Smarketing Show, Rick and Cheryl are joined by media personality and author, Jeremy Dunton to discuss what makes a great story. Jeremy has spent years in radio and television as a host and producer and has polished his storytelling craft. Tune in this week to find out how to create content that is engaging, informative and entertaining, from a media professional!

May 27, 2021
May 27, 2021
13 min
GUEST: Greg A. Sager, Director, Writer, Producer, Matchbox Pictures DESCRIPTION: This week on The Smarketing Show, Rick and Cheryl are joined by film director, writer, and producer with Matchbox Pictures, Greg A. Sager. The global pandemic has impacted the entertainment industry in a major way, forcing the closure of movie theatres and cancelling movie productions. Find out more about how the entertainment industry have adapted to these restrictions and how COVID-19 has impacted the industry today and for years to come.
Matchbox Pictures newest release “Open Your Eyes” available June 1, 2021 on demand, Blu-ray & DVD. http://matchboxpictures.ca/
Open Your Eyes Trailer Here:
http://matchboxpictures.ca/open-your-eyes/
