THE SMARKETING SHOW

Episode 54 - Rick Lambert’s Top 10 Sales and Marketing Checklist for 2021

The pandemic has forced every business to rethink their sales and marketing strategies. This week on The Smarketing Show, Rick and Cheryl walk through the 2021 sales and marketing checklist and discuss how the new landscape has changed the ways businesses start and win more deals.

https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/

Episode 53 - Rebuilding Confidence with Tom Herb

Guest: Tom Herb, Sales Leader, Paycor, Mid-Atlantic Region

DESCRIPTION: 

This week on The Smarketing Show, Rick and Cheryl are joined by Paycor Sales Leader and host of Thirsty Thursdays on LinkedIn, Tom Herb to discuss rebuilding confidence. The COVID-19 pandemic continues to change the world as we know it, especially in the way we lead teams and manage people. Find out how, by adapting to the changes in the world, businesses and leaders can achieve confidence by building trust in a whole new way, today and in the years to come.

https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/

https://www.linkedin.com/in/tomherb
​

 

https://youtu.be/xicoHds7MNQ

Episode 44 - 8 Ways to Make Your B2B Sales Team Pandemic Proof

When COVID 19 hit in March 2020, the preference for digital communication zoomed to virtually 100% in just days. And it wasn’t just millennials, it was the pandemic driving the way we sell. This week on The Smarketing Show, Rick and Cheryl discuss the 8 shifts Business Owners & Sales & Marketing Leaders can make to survive and thrive in today’s pandemic. https://www.linkedin.com/pulse/8-ways-make-your-b2b-sales-team-pandemic-proof-rick-lambert/

Episode 52 - How Companies Are Using Video in 2021 with Video Producer/Director Bruce Carter

uest: Bruce Carter, Freelance Video Director/Producer 

Video marketing has become increasingly popular for businesses of all sizes. According to Cisco, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. This week on The Smarketing Show, Rick and Cheryl are joined by Freelance Video Director/Producer to discuss why 2021 will be the year of video marketing for businesses of all sizes.

https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/

Episode 51 - Women in leadership: Achieving an equal future in a COVID-19 world with Kristal Cook

Guest: Kristal Cook, Senior Account Manager ACDI & Founder of Female Fridays

DESCRIPTION:

Welcome to Season 2: Episode 4 of The Smarketing Show! This week’s special guest Kristal Cook, Senior Account Manager at ACDI and Founder of Female Friday’s on YouTube, discusses the evolution of female leadership as we approach International Women’s Day on March 8th. Only 5% of CEOs of major corporations in the US are women, but there are reasons for optimism. Join the conversation around why evolving job needs are empowering women and leveling the playing field now more than ever.

Here’s the link to Kristal’s Female Friday’s YouTube channel: https://www.youtube.com/channel/UC7cnSbo07B20MyAKcYjETPQ

#TheSmarketingShow

#FemaleLeadership

#ChooseToChallenge

#IWD2021

Episode 50 - Sales Leadership in a Virtual World with Mike Tecce

Guest: Mike Tecce, VP, Ricoh Global Services Americas

Welcome to Season 2: Episode 3 of The Smarketing Show! In times of sales adversity, this week’s guest Mike Tecce, VP, Ricoh Global Services Americas, shares his perspective on sales leadership in a virtual world as he leads a cross continental sales force with a mix of motivation, inspiration, and authentic leadership.

 

https://www.linkedin.com/in/michael-tecce-32964aa/
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/

Episode 49 - Selling Digitally in 2021 with Brad Benton

Welcome to Season 2: Episode 2 of The Smarketing Show!  This week, special guest Brad Benton talks about why the role of the B2B salesperson will inevitably need to adapt and evolve with the new digital selling landscape. Rick, Cheryl and Brad discuss how reimagining the sales process and the roles of reps in it, sellers will be able to emerge and provide even more value.

https://www.linkedin.com/in/%F0%9F%92%A5brad-benton%F0%9F%92%A5-27459a17/
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/

Episode 48 - Social Selling & Influencer Marketing with Scott D. Clary

- The Smarketing Show -

Welcome to Season 2: Episode 1 of The Smarketing Show!  This week, special guest Scott D Clary discusses 2021 Sales and Marketing Trends. Scott has over 100,000 followers on LinkedIn and is re-writing the playbook on leadership, demand generation, sales, marketing, brand and take to market strategy. Join Rick and Cheryl and special guest Scott, as they explore conversations around social selling, podcasts, video, and influencer marketing.

www.scottDclary.com
https://www.linkedin.com/in/cheryl-weedmark/
https://www.linkedin.com/in/rick-lambert/

Episode 47 - Holiday Greeting Ideas During COVID

Normally the holidays are synonymous with sending gifts to clients and employees at the office as a sign of appreciation. With most offices operating remotely due to COVID-19 and cancelling annual holiday parties, corporate gifting is a little trickier this year. This week on The Smarketing Show, Rick and Cheryl discuss Customer Holiday Greeting Ideas During Covid.

Episode 46 - LinkedIn Case Study: What to Post and Why

If you’re wondering what to post and why on LinkedIn, watch our behind-the-scenes interview with one of America’s top glass specialists, Keith Daubmann, as he explains how his LinkedIn content has helped him build trust with customers and prospects.
This week on The Smarketing Show, Rick and Cheryl present a LinkedIn Case Study around what and to post and why.