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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
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Tuesday Sep 14, 2021
Tuesday Sep 14, 2021
You’re innovative with a great business idea but how should you commercialize it? Today’s guest and founder of First Rock Consulting, Mitchell Filby explains where, how and why you need to focus your next innovative idea on early adopters and not necessarily the mass market to maximize success. Join Rick and Cheryl for this episode of the SMARKETING SHOW filled with insights from Mitchell’s global experience consulting many of the worlds most recognized technology companies.
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