THE SMARKETING SHOW

Episode 46 - LinkedIn Case Study: What to Post and Why

If you’re wondering what to post and why on LinkedIn, watch our behind-the-scenes interview with one of America’s top glass specialists, Keith Daubmann, as he explains how his LinkedIn content has helped him build trust with customers and prospects.
This week on The Smarketing Show, Rick and Cheryl present a LinkedIn Case Study around what and to post and why.

Episode 45 - 10 Ways To Step Up Your Digital Marketing in 2021

2021 has changed the way businesses operate. This year has introduced an entirely new world of thinking when it comes to working remotely, attracting audiences, and engaging with customers. This week on The Smarketing Show, Rick and Cheryl discuss why now is the time to get your 2021 strategy in place and look at trends to consider when building you approach to marketing.

Episode 43 - 10 Must Have Videos Every Company Needs

Episode 42 - The Importance of Having a Social Media Policy

Developing a comprehensive social media policy that includes guidelines, best practices and training tips for your employees is essential for businesses. This week on The Smarketing Show, Rick and Cheryl walk through the importance of having a social media policy for employees and

talk about why, when used carelessly, social media can ruin your brand image, change the public perception of your business, and even lose you customers.

Episode 41- How to Build Culture in a Virtual World

As COVID-19 causes the world to rethink the communal workplace, for businesses it’s also a new challenge to create a company's culture in a virtual world.

This week on The Smarketing Show, Rick and Cheryl are joined by special guests, Renee Dhingra and Brianna of Hub Technology Group, to discuss some of the strategies they use to build and sustain employee connection to the organization’s mission, purpose, and ultimately each other, during these rapidly changing times.

Episode 40 - Paid Advertising Strategies & Benefits

During the pandemic, a wide range of businesses have worked to increase their online presence as it’s become even more important in our virtual world. With so many more people staying in, there has been a massive increase in internet usage and thus, in audience size for online businesses. 

This week on The Smarketing Show, Rick and Cheryl are joined by special guest, Liz Gray, Google Ads guru and professor at the Lawrence Kinlin School of Business to discuss why it’s so important to maintain this new model of marketing during and after pandemic life.

Episode 39 - TOP 10 Sales Interview Questions for Virtual Sales Candidates

Sales leaders are looking for new virtual selling skills, but have their interview questions changed? Join us for Rick’s TOP 10 questions you should be asking your next B2B sales candidate

Episode 39 - Why Outsource Your Digital Marketing

To be competitive, investing in a well-planned digital marketing plan is a very smart decision for companies. This week on The Smarketing Show, Rick and Cheryl discuss why outsourcing to a digital marketing agency allows organizations to make the most of digital marketing opportunities and grow your business.

Episode 37 -The Ultimate Digital Marketing Self Assessment

Digital Marketing can be both confusing and frustrating as there are many options and strategies that exist to help businesses with limited marketing knowledge. This week on The Smarketing Show, Rick and Cheryl walk through the digital marketing 10 box giving you the opportunity to assess your organizations Digital Marketing DNA.

Episode 36 - What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. This week on The Smarketing Show, Rick and Cheryl talk about how Google My Business can complement your existing website by giving your business a public identity and presence with a listing on Google.