THE SMARKETING SHOW

Episode 35 - Are you Linked-In or Linked-Out?

There are plenty of platforms for social selling, but this week on The Smarketing Show, Rick and Cheryl discuss why LinkedIn should be a top priority! The ability to discover and approach leads directly through LinkedIn is invaluable for sales reps. By maintaining an active presence via content and advice, you can build those ever-so-important business relationships.

Episode 34 - What to post on LinkedIn and why

Having an updated, branded profile is incredibly important. But to show up in front of recruiters or business decision makers, you need to post, share, and comment on content. This week on The Smarketing Show, Rick and Cheryl talk about how to post information around topics that are important to your network or industry.

https://ecademy.selltowin.com/linkedin-bootcamp/

Episode 33 - Reasons Your Business Needs SEO

The digital world is constantly changing. However, one technique remains important to an effective marketing strategy... Search Engine Optimization. This week on The Smarketing Show, Rick and Cheryl discuss why optimizing your content improves your site's visibility, plus it offers plenty of other benefits to help you grow your brand.

Learn more in our blog: 10 Reasons Your Business Needs SEO

https://in2communications.com/your-business-needs-seo-10-reasons/

Episode 32 - Top 5 Mistakes Businesses Make on Social Media

When using social media for your business, there are a few common mistakes that can easily be avoided. This week on The Smarketing Show, Rick and Cheryl walk through the top 5 mistakes businesses are making on social media. By avoiding these mistakes and implementing a social media marketing plan you can grow your company’s reputation exponentially.

Episode 31 - How to Handle Negative Social Media Comments

Social Media platforms provide a public environment that has its own pro’s and cons. This week on The Smarketing Show, Rick and Cheryl discuss how to handle negative social media comments. Traditional customer service and public relations are not enough anymore- watch this week’s episode for tips on how to handle complaints, negativity or inappropriateness online.

Episode 30 - Lead Generation FAQs

This week on The Smarketing Show, Rick and Cheryl go through their top lead generation FAQ’s. Watch and learn more about:
 
The best way to generate leads as a sales rep during COVID
 The best way to prospect for new leads
 The recommended activity mix for lead generation
 The best way to get more leads
 The best way to use content marketing and social media to get more leads
 The importance of a website when it comes to lead generation

Episode 29 - What, Why and How of Sponsorship Advertising

This week on The Smarketing Show, the WHAT, WHY and HOW of Sponsorship Advertising. Rick and Cheryl are joined by special guest, Scott Hill, a management consultant turned entrepreneur/CEO of the worlds largest mass participation team sports events: Play On!

This week we discuss how incorporating Sponsorship Advertising into your marketing mix can: 
Shape consumer attitudes

 Build brand awareness
 Drive sales/Generate New Leads
 Increase reach
 Generate media exposure
 Differentiate yourself from competitors
 Enhance business, consumer, and VIP relationships

Episode 28 - 10 Must-Have Marketing Videos

Videos are among one of the most versatile digital marketing tactics marketers can leverage. They can be served up in a wide variety of ways and used on a variety of different platforms and are extremely effective at getting the attention of your customers, prospects, and employees.
This week on The Smarketing Show, Rick and Cheryl walk through the top must-have marketing videos and how to add them to your strategy as an effective way to engage, inform and entertain your audience.

Episode 27 - Social Media Advertising

This week on The Smarketing Show, Rick and Cheryl discuss the in’s and out’s of social media advertising, how to get started, what to spend and a breakdown of how the major platforms work. The days of simply posting on social and expecting all your followers to see everything are over. Today and moving forward, it’s about how you target your audience, build customer journeys, and get people to your website or convert. Paid social media strategies help with exactly that. Watch and learn more about choosing objectives behind your SMM:
• Awareness: Build brand awareness or increase reach/followers. 
• Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you directly. 
• Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.

Episode 26 - What is Online Paid Advertising

This week on The Smarketing Show, Rick and Cheryl discuss paid advertising and how including it into your digital DNA allows you to reach your customers where they are and present your company as a buying decision option for only those looking at specifically at what your business offers.

Learn more about search and display ads, keywords, landing pages and retargeting. Paid advertising is a great way to direct more website to your website and increase business, but it can become expensive if you aren’t careful.