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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
Episodes
Friday Jan 21, 2022
Friday Jan 21, 2022
Start the year strong with Rick Lambert’s TOP 10 commitments for sales professionals that sell business products or services. Simple, actionable and impactful ways to position yourself for success in 2022. https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.co
Thursday Jan 13, 2022
Thursday Jan 13, 2022
Start the year strong with Rick Lambert’s TOP 10 commitments for sales professionals that sell business products or services. Simple, actionable and impactful ways to position yourself for success in 2022.
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Energize your salesforce with Rick Lambert’s proven approaches to planning and executing a productive sales kickoff. Plus, hear Melissa Theriault’s 5 reasons virtual kickoffs are replacing live events! A must see for anyone planning an event for B2B salespeople.
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Join Rick Lambert and professional Virtual Event Host Melissa Theriault for proven ideas to prevent 5 common blunders when hosting your next virtual event. Melissa has hosted hundreds of corporate events in virtual, hybrid and live settings for clients throughout North America.
Monday Dec 06, 2021
Monday Dec 06, 2021
Join Rick Lambert and professional Virtual Event Host Melissa Theriault for proven ideas to prevent 5 common blunders when hosting your next virtual event. Melissa has hosted hundreds of corporate events in virtual, hybrid and live settings for clients throughout North America.
Thursday Nov 11, 2021
Thursday Nov 11, 2021
Join host Rick Lambert and his guest Lorraine Curling, the head of Global Sales Learning & Development with the Xerox Corporation discussing importance of having business conversations over product pitches. Topics include the evolution of B2B sales, what makes a strategic business conversation and how to rethink your sales engagements to build more credibility with key decision makers.
Friday Nov 05, 2021
Friday Nov 05, 2021
Inclusion & Belonging Leader, Orator & Mentor Jay Suggs joins Rick Lambert in this episode to discuss the inner strength we all have to persevere and succeed with the right mindset. Jay believes one day you will look back and be so amazed of how strong you were during these difficult times. A must see episode for business professionals facing adversity!
Friday Nov 05, 2021
Friday Nov 05, 2021
Join Rick for 5 more easy and impactful videos you can shoot and post on LinkedIn to strengthen your personal brand, drive engagement and boost your consideration rates with potential buyers!
Friday Nov 05, 2021
Friday Nov 05, 2021
Ever wonder what to say on a LinkedIn selfie video? Join Rick for 5 samples of selfie videos you can shoot and post right away!
Thursday Oct 14, 2021
Thursday Oct 14, 2021
Your ability to digitally transform traditional sales activities is paramount to your success. Join Rick lambert and Sales & Marketing guru Scott Clary discussing 3 of the biggest trends driving the evolution of today’s B2B sales professional.