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Episodes
The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
Episodes
Feb 3, 2022
Feb 3, 2022
13 min
Join Rick Lambert and award winning Real Estate professional Kevin Flaherty discussing qualities that separate elite sales professionals from the pack. Whether you’re in Real Estate or in B2B sales, these traits are the “must haves” if you really want to sell to win in your industry! https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.com
Jan 21, 2022
Jan 21, 2022
4 min
Start the year strong with Rick Lambert’s TOP 10 commitments for sales professionals that sell business products or services. Simple, actionable and impactful ways to position yourself for success in 2022. https://www.linkedin.com/in/rick-lambert/ www.selltowin.com www.in2communications.co
Jan 13, 2022
Jan 13, 2022
15 min
Start the year strong with Rick Lambert’s TOP 10 commitments for sales professionals that sell business products or services. Simple, actionable and impactful ways to position yourself for success in 2022.
Jan 11, 2022
Jan 11, 2022
15 min
Energize your salesforce with Rick Lambert’s proven approaches to planning and executing a productive sales kickoff. Plus, hear Melissa Theriault’s 5 reasons virtual kickoffs are replacing live events! A must see for anyone planning an event for B2B salespeople.
Jan 11, 2022
Jan 11, 2022
16 min
Join Rick Lambert and professional Virtual Event Host Melissa Theriault for proven ideas to prevent 5 common blunders when hosting your next virtual event. Melissa has hosted hundreds of corporate events in virtual, hybrid and live settings for clients throughout North America.
Dec 6, 2021
Dec 6, 2021
16 min
Join Rick Lambert and professional Virtual Event Host Melissa Theriault for proven ideas to prevent 5 common blunders when hosting your next virtual event. Melissa has hosted hundreds of corporate events in virtual, hybrid and live settings for clients throughout North America.
Nov 11, 2021
Nov 11, 2021
17 min
Join host Rick Lambert and his guest Lorraine Curling, the head of Global Sales Learning & Development with the Xerox Corporation discussing importance of having business conversations over product pitches. Topics include the evolution of B2B sales, what makes a strategic business conversation and how to rethink your sales engagements to build more credibility with key decision makers.
Nov 5, 2021
Nov 5, 2021
12 min
Inclusion & Belonging Leader, Orator & Mentor Jay Suggs joins Rick Lambert in this episode to discuss the inner strength we all have to persevere and succeed with the right mindset. Jay believes one day you will look back and be so amazed of how strong you were during these difficult times. A must see episode for business professionals facing adversity!
Nov 5, 2021
Nov 5, 2021
12 min
Join Rick for 5 more easy and impactful videos you can shoot and post on LinkedIn to strengthen your personal brand, drive engagement and boost your consideration rates with potential buyers!
Nov 5, 2021
Nov 5, 2021
9 min
Ever wonder what to say on a LinkedIn selfie video? Join Rick for 5 samples of selfie videos you can shoot and post right away!