THE SMARKETING SHOW

Your ability to digitally transform traditional sales activities is paramount to your success. Join Rick lambert and Sales & Marketing guru Scott Clary discussing 3 of the biggest trends driving the evolution of today’s B2B sales professional.

Join Rick Lambert and State Champion Football coach Eric Stavola for a conversation about winning strategies you can use to lead your team to victory on the field or in the boardroom.

The Power of "Fear of Loss" - Join LinkedIn personality and fearless leader at My Shower Door, Keith Daubmann to share how LinkedIn has helped him and speak to the evidence that supports why sales professionals should be considering "Fear of Loss" within their sales strategies.

 - The Smarketing Show -

 

Managing hybrid work environments and multigenerational workforce’s isn’t easy. Join host Rick Lambert for this interview with Chelsey Bode, a millennial business leader who’s company Pearson Kelly Technology just won TOP 5 Places to Work!

Join Rick and Cheryl for a conversation around marketing opportunities that exist for business and marketing leaders that will help improve your chances of success of driving Q4 results. Season 3 of The Smarketing Show debuts next week.

You’re innovative with a great business idea but how should you commercialize it? Today’s guest and founder of First Rock Consulting, Mitchell Filby explains where, how and why you need to focus your next innovative idea on early adopters and not necessarily the mass market to maximize success. Join Rick and Cheryl for this episode of the SMARKETING SHOW filled with insights from Mitchell’s global experience consulting many of the worlds most recognized technology companies.

Is your business making one or more of these avoidable social media mistakes? Find out in this episode as Rick and Cheryl share common blunders and how to avoid them on The Smarketing Show.

Description: When was the last time you looked at your ‘Digital DNA’ from a sales and marketing perspective? The fall is a great time to measure your current position and identify gaps that you can act upon as you compare your results to the goals that were set out when building your marketing strategy at the beginning of 2021. This episode of The Smarketing Show, Rick and Cheryl walk through the 10 things you need to think about as we approach the last quarter of the year.

 

https://www.linkedin.com/pulse/10-questions-measure-your-companys-digital-dna-2021-rick-lambert/

Customer testimonials could be the most underutilized marketing and sales enabler that showcases your value proposition through credible third-party validation. This episode, Rick & Cheryl discuss who to approach, type of testimonial, where to use them, and how to ask for your next testimonial.

Too few organizations feature their customers in their marketing efforts and as a result miss out on the opportunity to provide new prospects with validation of their capabilities through a third part lens. This episode of The Smarketing Show proved practical and actionable steps businesses can take to showcase your customers in multiple ways.