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The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.
Episodes

Thursday Jul 29, 2021
Episode 75 - REWIND
Thursday Jul 29, 2021
Thursday Jul 29, 2021
Great ideas are only as good as their execution and in this episode, Cheryl and Rick showcase four past guests and specific actionable suggestions they’ve made on The Smarketing Show. Scott Clary Joey Davenport Keith Daubman Randy Taylor

Thursday Jul 29, 2021
Episode 74 - Recruiting Post Pandemic
Thursday Jul 29, 2021
Thursday Jul 29, 2021
Recruiting Post Pandemic – Experts are predicting a tsunami of job changes coming post pandemic creating the need for employers to strengthen their recruiting practices. To provide answers, join former Recruiter and now Sales Leader Larry Brush with Cheryl and Rick discussing critical recruiting strategies you can implement to elevate the quality of candidates you attract, interview and ultimately bring into your organization.

Thursday Jul 15, 2021
Episode 73 - The Imposter Syndrome with Brenda Pearson
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Guest: Brenda Pearson - Career and Organizational Happiness Coach This week on The Smarketing Show, Rick and Cheryl are joined by Career & Organizational Happiness Coach, Brenda Pearson, to discuss Imposter Syndrome- which is defined as doubting your abilities and feeling like a fraud. Learn more about how this syndrome affects high-achieving professionals who find it difficult to accept their accomplishments despite being successful. If you are a perfectionist, an expert, a natural genius or a superman or superwoman, this show is for you! Learn more about how Imposter Syndrome manifests and some strategies for overcoming it!

Thursday Jul 15, 2021
Episode 72 - Email Etiquette Blunders
Thursday Jul 15, 2021
Thursday Jul 15, 2021
Email etiquette blunders can be costly and this week Rick and Cheryl share common email mistakes you can easily avoid if you are aware of them! Perfect for sales, marketing, customer service and anyone that uses email to communicate internally or externally with customers.

Thursday Jul 01, 2021
Episode 71 - The 2% Success Solution – The Mental Fuel of Sales!
Thursday Jul 01, 2021
Thursday Jul 01, 2021
Behavioral Performance Expert Randy Taylor joins Rick and Cheryl to discuss how the TOP 2% of sales professionals maintain a mindset that the other 98% don’t. In this episode, Randy shares practical insights on what he calls “”The Mental Fuel” of sales that any salesperson can use to stay motivated, persevere through rejection and achieve more than they may think is possible.

Thursday Jun 24, 2021
Episode 70 - What is SEO & Why You Need It
Thursday Jun 24, 2021
Thursday Jun 24, 2021
Join Rick and one of IN2's SEO specialists Kayla Trowler for a layman explanation of Search Engine Optimization (SEO) and how your business can gain a competitive advantage with customers searching on Google for what you offer!

Thursday Jun 17, 2021
Episode 69 - How to Recruit & Retain a Gen Z!
Thursday Jun 17, 2021
Thursday Jun 17, 2021
How to Recruit & Retain a Gen Z! This week we ask professor Scott Hubert for his coaching on what his Generation Z students are looking for from an employer. Topics include practical takeaways you can use to position your employment opportunity to attract elite performers and reduce turnover with progressive Gen Z management strategies.

Thursday Jun 10, 2021
Episode 68 - How to Create a Social Media Policy for your Business
Thursday Jun 10, 2021
Thursday Jun 10, 2021
https://youtu.be/t21_bU_yEgA

Thursday Jun 03, 2021
Episode 67 - Tips on Telling Your Company Story with Media Personality Jeremy Dunton
Thursday Jun 03, 2021
Thursday Jun 03, 2021
GUEST: Jeremy Dunton, Media Personality & Author This week on The Smarketing Show, Rick and Cheryl are joined by media personality and author, Jeremy Dunton to discuss what makes a great story. Jeremy has spent years in radio and television as a host and producer and has polished his storytelling craft. Tune in this week to find out how to create content that is engaging, informative and entertaining, from a media professional!

Thursday May 27, 2021
Episode 66 - Film maker, Greg A. Sager Speaks to Storytelling and Video Strategies
Thursday May 27, 2021
Thursday May 27, 2021
GUEST: Greg A. Sager, Director, Writer, Producer, Matchbox Pictures DESCRIPTION: This week on The Smarketing Show, Rick and Cheryl are joined by film director, writer, and producer with Matchbox Pictures, Greg A. Sager. The global pandemic has impacted the entertainment industry in a major way, forcing the closure of movie theatres and cancelling movie productions. Find out more about how the entertainment industry have adapted to these restrictions and how COVID-19 has impacted the industry today and for years to come.
Matchbox Pictures newest release “Open Your Eyes” available June 1, 2021 on demand, Blu-ray & DVD. http://matchboxpictures.ca/
Open Your Eyes Trailer Here:
http://matchboxpictures.ca/open-your-eyes/