THE SMARKETING SHOW

Episode 84 - Football Coaching Strategies for Sales Leaders

Join Rick Lambert and State Champion Football coach Eric Stavola for a conversation about winning strategies you can use to lead your team to victory on the field or in the boardroom.

Episode 83 - The Power of Fear of Loss

The Power of "Fear of Loss" - Join LinkedIn personality and fearless leader at My Shower Door, Keith Daubmann to share how LinkedIn has helped him and speak to the evidence that supports why sales professionals should be considering "Fear of Loss" within their sales strategies.

Episode 82 - How to Create Award Winning Culture

 - The Smarketing Show -

 

Managing hybrid work environments and multigenerational workforce’s isn’t easy. Join host Rick Lambert for this interview with Chelsey Bode, a millennial business leader who’s company Pearson Kelly Technology just won TOP 5 Places to Work!

Episode 81 - 3 Marketing Opportunities for Fall Planning

Join Rick and Cheryl for a conversation around marketing opportunities that exist for business and marketing leaders that will help improve your chances of success of driving Q4 results. Season 3 of The Smarketing Show debuts next week.

Episode 80 - Why Innovation & Business Strategy Need To Be Aligned

You’re innovative with a great business idea but how should you commercialize it? Today’s guest and founder of First Rock Consulting, Mitchell Filby explains where, how and why you need to focus your next innovative idea on early adopters and not necessarily the mass market to maximize success. Join Rick and Cheryl for this episode of the SMARKETING SHOW filled with insights from Mitchell’s global experience consulting many of the worlds most recognized technology companies.

Episode 79 - TOP 10 BIG MISTAKES Businesses Make on Social Medi

Is your business making one or more of these avoidable social media mistakes? Find out in this episode as Rick and Cheryl share common blunders and how to avoid them on The Smarketing Show.

Episode 78 - 10 Ways to Measure Your Company’s Digital DNA

Description: When was the last time you looked at your ‘Digital DNA’ from a sales and marketing perspective? The fall is a great time to measure your current position and identify gaps that you can act upon as you compare your results to the goals that were set out when building your marketing strategy at the beginning of 2021. This episode of The Smarketing Show, Rick and Cheryl walk through the 10 things you need to think about as we approach the last quarter of the year.

 

https://www.linkedin.com/pulse/10-questions-measure-your-companys-digital-dna-2021-rick-lambert/

Episode 77 - How to Collect & Use Customer Testimonials

Customer testimonials could be the most underutilized marketing and sales enabler that showcases your value proposition through credible third-party validation. This episode, Rick & Cheryl discuss who to approach, type of testimonial, where to use them, and how to ask for your next testimonial.

Episode 76 - How to Include Customers in Your Marketing

Too few organizations feature their customers in their marketing efforts and as a result miss out on the opportunity to provide new prospects with validation of their capabilities through a third part lens. This episode of The Smarketing Show proved practical and actionable steps businesses can take to showcase your customers in multiple ways.

Episode 75 - REWIND

Great ideas are only as good as their execution and in this episode, Cheryl and Rick showcase four past guests and specific actionable suggestions they’ve made on The Smarketing Show. Scott Clary Joey Davenport Keith Daubman Randy Taylor